Perhaps one of the greatest commercials of all time, the Baltimore Sun’s literacy campaign, Reading by 9, reached out to real nine year olds, and filmed them running around Fort McHenry. They gave us a lot of candy.
The children were a mix of students from the Waldorf School of Baltimore, where I attended, and the exceptionally more basic institution of Roland Park Elementary. Upon the first day of filming, the lead role had not yet been assigned, so they shot footage with me and a kid from Roland Park switching out.
When they finally chose me to be the face of the campaign, they moved the other kid to the back of the group. You can’t really see him in the commercial.
On day two, I wore a pair of black sneakers, as opposed to the white ones we started with. It ruined the first quarter of the shoot and everyone was pissed. They probably shouldn’t have left continuity up to the nine year old, though.
A year and a half later, after I left Waldorf (too expensive, even for a TV star), I actually shadowed at Roland Park for a day. Everyone from the film shoot was there, and remembered me. My competitor explained to me that they only chose me because I was more believably illiterate.
I did not end up attending Roland Park Elementary.
Credits, from Adweek’s “Best of” 1998:
Charles Street Films…….. Production Statement Crushing Underground…….. Music (Misc. Credits) Allan Charles…….. Director Rob Schnapp…….. Creative Director Keith Quesenberry…….. Copywriter Kenny Klompus…….. Editor
This is a dumb video that went viral – when it was posted on reddit, I only had a clip, which racked up the majority of views over on vimeo.
My mom had been on the morning news before, and did a bellydancing lesson with the morning news host. The next time they invited her on, she decided to do a lesson not with the host, but with myself as her student instead.
I have never bellydanced before.
As you can see in the following clip, at no point does a “lesson” begin. She showed me a move with the sword ahead of time that I fail to demonstrate when prompted. Then, the studio throws to music, and you can watch me panic and make up a dance, on live television.
I was hugely embarrassed, and although I posted the video online, I did not give the backstory. A couple years later, bored, I posted it to reddit with the full story (first to /r/cringe, then after some encouragement, to greater visibility in /r/videos). It spent two days the front page, and now whenever I post on reddit someone says “hey, you’re the bellydancing guy!”
During my tenure at Purchase TV, one of the US’s very last analog stations, I produced a myriad of hastily thrown together cartoons in a variety of styles, spending no more than two days on any of them.
The Storybook Pictureshow was a series of mostly animatic watercolored fairy tales, which were favorably received by our audience of over a dozen students. Although there were a total of six episodes, the first 3-part arc is the highlight of the series (poorly mixed audio aside).
Perhaps it should be noted here that parts one and two were originally intended to be independent stories, but it was hard not to draw connections between them when creating part three.
I was pretty happy with the conclusion of the story, but my Friend and personal character foil Jamie Demarco insisted that I continue the tale, for Little Bird’s sake. I agreed, and at some point, I plan to do exactly that (but I don’t know how thrilled Jamie’s going to be about where it goes from here).